They certainly get a lot of great publicity from both mainstream and niche media
that cover the event. However, they should have started with a name that more
clearly reflects what they are about. I ignored it the first year because I
thought it would be all about comic books and their derived movies, and not
until it was too late to arrange for a reasonable price did I learn it is much
more than just that. Too late to change it now, though.
That's the thing about Comic Cons - the name is really misleading. Very few
Comic Cons are actually just about comics. Should be called pop culture cons.