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My view: How not to market Obamacare to millennials

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  • marxist Salt Lake City, UT
    March 26, 2014 1:08 a.m.

    Yes, of course Generation Opportunity is another Koch Bros front which the Deseret News so dearly loves. They tell young people they're better off uninsured - they aren't.

  • samhill Salt Lake City, UT
    March 26, 2014 7:03 a.m.

    Every one of the issues plaguing Obamacare, from its fumbling, stumbling "roll out" to the absurdly constructed market assumptions made by its promoters years ago, were perfectly predictable **and** predicted years before it was signed into law.

    The tragically comical combination of ineptitude and hubris demonstrated by this monstrosity is, to me, very demoralizing and more than a little scary, considering that it is the product of the same government charged with the responsibility for so much else that affects our lives.

    In fact, whenever I now read or hear the term "Obamacare" I'm starting to silently insert an "s", making it "Obamascare".

  • Jamescmeyer Midwest City, USA, OK
    March 26, 2014 8:10 a.m.

    I would never sign up for an abortive-supporting socialized health insurance system pushed on us and upheld to the point of locking my government up, no matter the cost. I also don't appreciate the use of my tax dollars in trying to promote it; I see and hear more ads for obamacare than all other medical insurance agencies combined.

  • FT salt lake city, UT
    March 26, 2014 8:15 a.m.

    Let me get this straight, the author not only decides to be irresponsible but encourages others to do so and then places the blame on poor marketing? His adolesent ranting seems to indicate he may need a good spanking more than anything else. Stop coming up with excuses and take some personal responsibilty for yourself. Get health care coverage so the rest of society does not have to pay for any misfortune that may come your way.

  • Esquire Springville, UT
    March 26, 2014 8:22 a.m.

    Why attack the Adiminstration for trying to get young people to get health insurance? Why not go after the Republicans and certain business leaders who have done everything they can to undermine the process, lie, distort, impede, etc.? That is where the problem is. It's four years now since the ACA passed. You have put up no alternatives, taken no steps to help address the mess of a health insurance system that has left the U.S. with near third world outcomes. It is all about making more money at the expense of the U.S. public? Let's put it out on the table once and for all.

  • Thid Barker Victor, ID
    March 26, 2014 8:31 a.m.

    Poor marketing was not the reason, it is a very poor product!

  • Hutterite American Fork, UT
    March 26, 2014 8:39 a.m.

    Marketing to millenials is a waste of time, when it comes to health care. That, too, is why health care should be a single payer system, so we don't have to cajole them into participating.

  • Thid Barker Victor, ID
    March 26, 2014 8:45 a.m.

    Hutterite, Yes, we must force millennials to pay up! That's the Fascist's way, not the American way. Its called freedom and we used to have that in America, remember?

  • Noodlekaboodle Poplar Grove, UT
    March 26, 2014 9:32 a.m.

    @Thid Barker
    So when some 22 year old kid is in a major car accident, or does something stupid and hurts themselves or gets cancer or burned and ends up with 10's or 100's of thousands in medical bills, if they don't have insurance, what do you want to do? Let them die? Because it's either that, or the cost is passed on to every single person who can afford to pay their bills. You'd want to make this an individual thing, but it's not, because with the way the system is hospitals still treat these people, and when the hospital doesn't get paid, they pass the cost on to the insurance company, who can't let their income dip, or stock prices drop, so they then pass the cost on to you.

  • Schnee Salt Lake City, UT
    March 26, 2014 9:37 a.m.

    @Thid Barker
    You voted for Mitt Romney, so apparently you support fascism when there's an R next to the name since Romneycare had a mandate too.

  • Kent C. DeForrest Provo, UT
    March 26, 2014 9:59 a.m.

    Thid,

    Obamacare is not a product. Health insurance provided by any number of private insurers is the product. And marketing is not the issue here. It is the belief held by many young people that they are invincible. As the father of a young adult son who broke his neck diving into Lake Powell, I can tell you that young people do need health insurance, and if they do not take advantage of the affordable care offered, then they are playing with fire and expecting someone else to pay for their accidents and illnesses. I wonder how many of these 69 percent of Utah "Millennials" my insurance premiums will be paying for when they need care and do not have insurance of their own. To not take advantage of this opportunity is both foolish and selfish, but primarily selfish.

  • Noodlekaboodle Poplar Grove, UT
    March 26, 2014 10:16 a.m.

    @Esquire
    Because the group that the editorial writer belongs to is one of those business groups your mentioning. Generation Opportunity is a Koch Bros creation and their only goal is to undermine the ACA.

  • Utah Health Policy Project Salt Lake City, UT
    March 26, 2014 10:42 a.m.

    Evan Feinberg lives in Pennsylvania.
    He understands Utah as much as we understand Philly politics.
    Let's look at the facts.
    -His group, Generation Opportunity, created the most reviled ad in recent memory (think scary clown and OB/GYN visit)
    -Magic Johnson isn't just a former basketball players. He's also living with HIV/AIDs--a pre-existing health condition.
    -He claims that a 27-year-old in Utah facing a 55% premium increase for insurance plans on the exchange. But premiums are not only determined by age, but also location, tobacco use, and income (because of subsidies). Evan doesn't seem get this.
    -In fact, a 27-year old (Utah County resident, non-smoker) earning $28,000 a year, could get a Catastrophic plan (there are 5 available) for $116/month, and full insurance for $145/month.
    -If that's a 55% increase over the previous rates, then Evan's fictional 27-year old Utahn was getting insurance for $75/month. While that's possible, it would be very rare given how any health condition could push those rates up.
    -Evan wants young Utahns to "opt out" of Obamacare. But what he's really asking is for young people to remain uninsured and risk financial ruin.
    -UHPP

  • Utah Health Policy Project Salt Lake City, UT
    March 26, 2014 10:52 a.m.

    Evan Feinberg lives in Pennsylvania.
    He understands Utah as much as we understand Philly politics.
    Let's look at the facts.
    -His group, Generation Opportunity, created the most reviled ad in recent memory (think scary clown and OB/GYN visit)
    -Magic Johnson isn't just a former basketball players. He's also living with HIV/AIDs--a pre-existing health condition.
    -He claims that a 27-year-old in Utah facing a 55% premium increase for insurance plans on the exchange. But premiums are not only determined by age, but also location, tobacco use, and income (because of subsidies). Evan doesn't seem get this.
    -In fact, a 27-year old (Utah County resident, non-smoker) earning $28,000 a year, could get a Catastrophic plan (there are 5 available) for $116/month, and full insurance for $145/month.
    -If that's a 55% increase over the previous rates, then Evan's fictional 27-year old Utahn was getting insurance for $75/month. While that's possible, it would be very rare given how any health condition could push those rates up.
    -Evan wants young Utahns to "opt out" of Obamacare. But what he's really asking is for young people to remain uninsured and risk financial ruin.

  • Mountanman Hayden, ID
    March 26, 2014 11:09 a.m.

    Noodle.. I have NEVER been forced to buy insurance, its my choice and yours. Now you MUST buy it. That's the difference.

  • Anti Bush-Obama Chihuahua, 00
    March 26, 2014 11:41 a.m.

    I would rather be dead than have Obamacare. That's how against it I am.

  • Anti Bush-Obama Chihuahua, 00
    March 26, 2014 11:45 a.m.

    Why is the deadline for Registration being delayed if this is such a good thing? We are just seeing delay, after delay, after delay, after delay. Obama has no guts. I dare him to enforce this and not delay it. But they want to wait until after the midterms because they know it going to be horrible.

  • Noodlekaboodle Poplar Grove, UT
    March 26, 2014 12:14 p.m.

    @Mountanman
    That isn't my point. My question is, if you don't require people to pay for insurance, and there isn't universal coverage who pays when someone doesn't have insurance, but to save their life it's going to cost $30,000 or $100,000 or a million? Because it seems to me that we don't have a ton of choices, we let them die, we mandate that they are covered, we pay for basic coverage for everyone or we do it the old way, where they don't pay, and you, I and anyone else with insurance, or paying out of pocket bears the costs for them. The last one is a big factor as to why healthcare is so expensive in the first place, in my opinion we need a better solution. So what is it? IF you don't want universal coverage, you don't want an insurance mandate, I have to assume you either want people to die, or for some reason are still convinced that the old way is better.

  • Redshirt1701 Deep Space 9, Ut
    March 26, 2014 12:18 p.m.

    Trying to sell Obamacare is even harder than they think. They forgot to mention that most of the Millenials don't have to buy it. Why would they buy it, when they can be covered by their parents' insurance until they are 26. So, Keg money won't be a problem.

    The problem is how do you get somebody to buy something they don't want, don't have to buy, and don't care about?

  • GaryO Virginia Beach, VA
    March 26, 2014 4:22 p.m.

    Obamacare should have been marketed region by region.

    In an area like predominantly Mormon Utah, Obamacare commercials could have featured a talking camel slipping on a white salamander and breaking his hump . . . and then saying "You know what day it is?"

    "It's the day when I should have already signed up for ObamaCare."

  • GaryO Virginia Beach, VA
    March 26, 2014 7:15 p.m.

    In other words samhill - Obamacare is in fact a resounding success.

    I get it.

  • cmsense Kaysville, UT
    March 26, 2014 8:35 p.m.

    At least they have the choice to get health insurance if they have a pre existing condition, or if they are under 26 they can be added to their parents policy. Without obamacare, those with pre existing conditions would be shut out of the healthcare individual marketplace. Its not perfect, but I sure wouldn't want to go back to pre obamacare.

  • patriot Cedar Hills, UT
    March 26, 2014 10:36 p.m.

    that 31% is misleading. My guess is only a fraction of that 31% are actually paying for Obamacare while the rest are just signing up for medicare. Let's cut all the crap here and talk some truth for a moment. The reason younger people don't want Obamacare is becuase 1)they don't need it 2) its far too expensive 3) the site isn't security safe. So strike one strike two strike 3 your out Barack and take your garbage socialist bill with you.

  • george of the jungle goshen, UT
    March 27, 2014 7:25 a.m.

    The KEY word is: Considerate. Congress didn't even read it, And I should consider-ate. Have some manners.