The swimsuit issue typically sells over a million more copies than regular SI
issues. The ads alone gross over $40 million dollars. Hypocritical or not,
cash is king, and the swimsuit edition of Sports Illustrated isn't going
I remember when I was a kid my brother had a subscription to SI. We loved the
sports, but I remember the mag was full of cigarette ads and the swimsuit
garbage. Because of that, I remember starting to feel that SI was tabloid like
and trashy, and quit viewing it many years ago. The swimsuit issue is porn and
has undoubtedly played a part in getting a lot of young men started viewing
pornography. But, hey, atleast SI makes money off of it. That's what's
important right? Of course people who care about avoiding porn don't
So very well said. Thank you, Doug Robinson for truly respecting women by
calling a spade a spade. Any defense of this magazine's traditional
practice will only fall in line with SI's hypocrisy.
Calling SI's swimsuit issue "porn" is like calling a Big Mac
"poison" . . it's exaggeration to the point that any helpful
observations are overshadowed. Then, you're only preaching to the choir.SI's purpose should be to sell the most magazines and advertising
possible. That's it. Any seemingly noble promotion of this or that virtue
is tertiary and usually accidental. Sports are entertainmnet, pure and simple.
The swimsuit issue sells; end of story. The fact that many object to its
existence is cute but irrelevant.I'm not a subscriber, but my
pro-swimsuit argument would be: "But, Kate Upton in a bikini."
That's it. In these debates, that's the nuclear option as far as
The siren song of sex in marketing is apparently hard to resist, even for the
most stalwart moral souls. Just turn a few pages past Robinson's column on
the back of section B of the print edition of this paper and you will find a
full page ad for a KSL story headlined "SEX Trafficking." Granted, the
graphic is much tamer than an SI swimsuit story (two anchors at a news desk).
The entire rest of the ad is set in mixed case, so why did the copy writer
choose to set the word "sex" (and only that word) in all caps (and two
inches tall, at that)? Maybe he or she wanted to make sure viewers knew this
was not a story about agricultural or garment worker peonage, but I would wager
the marketing staff at KSL are fully aware that sex sells and are not above
capitalizing on that fact. Sometimes the face of hypocrisy is only as far away
as the nearest mirror.
We can choose wisely and be uplifted by that choice, or we can choose poorly and
feed appetites and passions. It is our choice. The 13th Article of Faith
summarises what we should do: "If there is anything virtuous, lovely, or of
good report or praiseworthy, we seek after these things." Women
should be praised for their virtue and not gawked at when they are paid to take
off their clothes.
There is nothing wrong with the magazine. Its perfectly fine to admire the
female body. Sometimes the magazine celebrates the athletic achievements of
people, sometimes they celebrate the academic successes of athletes in college
or high school, and yes sometimes they enable men to appreciate the female
body.The religious prudes need to realize its not evil to look at an
attractive woman and appreciate her body for being beautiful.
I looked at J C Penny sail adds at the underwear. I had a Play Boy centerfold in
my wall locker. I had my dream lover. I seen all the nakie pictures in the gas
stations as a kid. I guess ya see what ya look for. pretty pictures or body
parts. Rembrandt has a lot of naked pictures.
“The Doll that Started it All.” Anyone have any idea what that
means? Yes. I do know what that means. In 1959, the first Barbie
doll (fashion doll) was born onto the world of toys made solely for kids to play
with, yes a mere play toy. Barbie was dressed in a zebra striped swimsuit and
she was available in both blonde and brunette versions. Barbie was originally
made as a teen-age fashion model. Well after 50+ years of still being considered
a toy, she became not only a collectible, but an idol (not role model) to the
world.Sport's Illustrated & Mattel came up with a genius
marketing by introducing Barbie as, "The Doll that Started it All"
because if you look at Barbie's history since 1959, she did start it all.
50 years ago there was no InterNet.Sport Illustrated PALES in comparison
from one mouse click.Ironic is --- Utah remains #1 for on-line porn,
but lags in sales of Sports Illustrated Swim Suit.i.r., I think
there are bigger fish to fry than worrying about Sports Illustrated one a year.
There would not have been a 50 year anniversary if it was not so popular with
the American public. SI is not hypocritical. They're profitable.
Don't like it ......Don't buy it. But stop making an
"SCANDAL" about everything.
As a "religious prude" : ) I do not believe it is wrong for a man to
find a woman's body beautiful. It is how men are wired, and as a wife I am
glad of that. It is when the body is portrayed in such a way that it eclipses
the human in it and feeds the appetite, like a juicy steak, that I believe there
is a problem. It turns women into objects. Now, if SI would show some creamy
chocolate cheese cakes or some gooey mint brownies all dressed up in next to
nothing.....well, there's something I could admire and appreciate the
beauty of. SlopJ30-"The fact that many object to its
existence is cute but irrelevant." This is funny.
It is odd, when the DI makes an issue that is aligned with conservative, a lot
of people point out how conservative they are, being in agreement with the
Heritage foundation or the Sorenson Institute or something like that.When they take a liberal stand, all of a sudden the same people are
disagreeing. It is seems to be a 'knee-jerk' reaction.If
the Deseret News posted an editorial (maybe on April Fools' Day) defending
Hugo Chavez and condemning the US for not supporting Latin American socialism,
would we suddenly see a resurgence of the John Birch society in Utah and a red
scare that there are commie's all over? Would the Utah Eagle forum have an
amazing banner year in recruiting?
To Open Minded Mormon, my internet address and therefore my state of residence
for Google's report on porn usage is currently coming from Massachusetts
because I am VPN'ed into my corporate account. Also, if you are in a
Marriott hotel in New York, you surfing will be through Utah as over 3,000
hotels world wide are served by an ISP called iBahn who registered all their IP
addresses in Utah. Guess what when I worked for iBahn we had the numbers and
the Google report is inaccurate.
@Jeanie:"As a "religious prude" : )" Don't beat up
on yourself. You are a liberal.Feminism took a wrong turn because
real feminism is not good for business. In a twisted sort of way, it is
equality for men to be viewed as sex objects like women are trested like sex
objects. But it is better if both men and women respect one another as people.
That is liberal.
@jzerI don't know what to say. I tried.
@Open Minded MormonNow that is some real food for fodder. Problem is
that many people in Utah don't want to look at these factors realistically
without all of the inductive justifications about the perfection of their
culture. Calling SI's swimsuit issue porn is the kind of
paranoia that does keep people from being seen with these silly swimsuit issues
floating around, but the hidden mouse click is alive and NOT well.More importantly, there is finally another article on another serious problem
here in Utah in the DESNEWS now, that being suicide. A problem here as I see it
is the high prescription drug problem in Utah. Why the high medication rate? Too
much faith in psuedo-science (psychiatry) maybe?
Thank you Doug Robinson for a great article. I have finally found something that
I can agree with you about!
Please. Porn. Spare me! Talk about an overreaction. Are the jumbo sized sodas
@LiberalJimmy"Are the jumbo sized sodas considered
speed?"Yes, unless of course the jumbo sized sodas are of the
diet or caffiene free variety. Then they're perfectly acceptable.
Talk about making a mountain out of a molehill! I'm a woman, and I'm
not gay, and I have no problem whatsoever with the swimsuit issue. I don't
subcribe, I'm not going to buy it, but like it or not, it's easy to
ignore. It's not that difficult to look away if you don't like it.
And before anybody says anything about their kids seeing it at the checkout
stand, if you didn't make such a big deal about turning the magazine back
to front or making any other kind of big stink about it, I'd be willing to
bet your kids wouldn't even notice. If they do ask, then you can explain
whatever problem you have with it. But all the uproar every year about it will
just make kids want to see what all the fuss is about, and give SI free
Its 2014 bikinis are the norm. If people are bothered by bikinis they should