This appears to be a case where they were selected based on the color of their
skin, not the contents of their cereal bowls.That is as offensive
and racist as if they were excluded from making an ad because of their racial
General Mills took a stand and that stand was on diversity. I applaud them for
doing so. I live in a diverse community by choice and when the first ad aired, I
didn't notice it was a biracial family. Until all Americans, for that
matter, the world can do the same, then we need companies like GM to move those
that cannot see the inevitable forward. And, from a business point of view, not
a bad marketing strategy
@ DN: This family was originally chosen because they represent American
families. Cheerios stuck with them not because if their races but in spite of
them - and the negative response some people had. Sticking with them
is not racist - changing them for another family would be.
I LOVE Gracie and her parents. Great visualization of an important principle
and... yes... it was essential to show a person of African descent and of
European descent and their child because the racism against such an image needs
to be attacked and the wholesome goodness of a real, intact father and mother
with a child and one on the way needs to be portrayed. In the future no doubt
they'll have an African descent mother and father and European or Asia
child, and other mixes. So long as it is a female mother, a male father then the
child can be whatever and we know he or she has the best chance at life.
I'm now a Cheerios fan and buyer. Thanks General Mills.
How rediculous is it that in 2014 this would even be a matter of contention?
I think it is a fun short commercial. Great family values. Don't
understand all of the fuss.
I applaud General Mills for their ads. I'm sure it's hard for a
company to express values in its products via ads but at least they are trying.
Our country is very diverse. Many of our communities even here in Utah are very
diverse. There is no "one" way to have or be a family.
I have family and many friends that have bi-racial marriages, adopted bi-racial
children, etc., and not all just Black and White (some are Polynesian, Native
American, Asian, White mix). This is becoming so much a norm in today's
society that it's hard to understand why we still get objections. Yes, Go
Big Blue, the commercial was cute and the fuss is much ado about nothing.
It's a cute family - When I saw the original commercial, I really
didn't think about the biracial nature of the family until all the fuss
started. Cute little girl, nice mom and dad. What's the problem?
I too, didn't notice that in the first commercial the family was
bi-racial.Then again, I thought we'd left the 1960s far behind
us, but apparently we still have a few holdouts.
What's being left out is MSNBC has it's own intolerance problems at
it's network. Just like they did towards the Romney's last month on
air, they let out a twitter statement with the same discusting attitude towards
bi-racial families on the cheerios commercial. The twit has been scrubbed, but
can be googled MSNBC Cheerios.
FTI... you mean this ""Maybe the rightwing will hate it, but everyone
else will go awww: the adorable new #Cheerios ad w/ biracial family," This
is the "discusting attitude towards bi-racial families on the cheerios
commercial".Ok.It amazes me what people seek to find
offense in. I am glad we are starting to see more and more images in our media
of mixed race groups of people, whether they be families, friends, co-workers,
or what ever. It is a reflection of what most of this countries sees daily.
Those who push back on such have the delusional idea that we can or should
segregate back into nice little isolated islands of people. That ship has
sailed, and I am loving having the opportunity to meet and interact with people
of diverse backgrounds.... its a good thing.
would be interesting to note who made racist statements - how many actual MSNBC
viewers are there?