Quite the marketing blitz the church has been on lately.
It's great that the Mormon Church is media savvy. If they believe that
they are sharing the gospel of Jesus Christ to the world, then they should do
the best that they can to share it. In the 21st century, being media savvy
means they will be able to do this in a compelling manner to interested parties.
Granted cynical individuals will put a negative spin on things.