Reminds me of a certain Large and Spacious Building, where are the
"Cool" people ridicule the Salt of the Earth types.I
can's quite shopping there because I never started.
Wow...shallow is as shallow does. If I were in high school I think I would rally
my friends and decide as a group we wouldn't shop at A&F. Interesting
that they can be inclusive on gender and race, but not on body type. That in and
of itself is "cynical".
I have felt like a bit of an outcast on multiple occasions because of this. They
don't like big, tall, or unique. It's all about the same as everyone
else. As much as I appreciate style as a kind of art form, I can easily boycott
these places. I don't feel a compelling urge to follow trends. I simply
like a shirt or I don't. But when so many brands and stores really do act
like the people in the large and spacious building, pointing and laughing...
then I really don't need them.I'm happy not looking
amazing. Why? Because I feel amazing. I'm tall and I'm happy that way.
Hmm.. Sounds like and I will sugar coat this. Nothing but a bunch of gold
digging money hungry elitist women who value money and vain things shop there.
Yes women who shop there are gold diggers.
Hahahahahaha. This story is funny because A&F is a joke. They have not been
'cool' for a very very long time.
Thank goodness I have never been stupid enough to spend a dime at such a shallow
and vapid place.
I always figured they were marketing to shallow and vapid people, now they have
admitted it. I will take my "uncool" dollars and shop elsewhere.
I see that once again those that feel like they are 'victims' are
going to try and force A&F to sell their goods to them because they think it
isn't fair.Sorry folks, it is called capitalism and A&F can
sell to whomever they wish. That is what agency is all about. I personally
believe it is a terrible business model and will fail, mainly because those that
can by his stuff are becoming fewer and fewer as we become a fatter and fatter
nation. People think they are entitled to whatever they wish and attach their
personal worth toa brand. Personally, I think A&F plays too much on teen
sexuality to market their brand and have never liked them. So I exercise my
agency and don't spend my money there.....
What gets to me is when I see 40 and 50-year-old men wearing their tight A&F
T-shirts. These men, of course, are trying to recapture their youth by wearing
"the cool kids" clothing. I wonder how the company feels that these
"old men" are wearing their label.
I like going to the farm store for my jeans.
A&F does especially brisk business in UT. compared to other parts of the
U.S. SLC and Provo in particular. That's my belief anyway.
That's funny. It is not cool to say dumb things that will make all the
attractive, cool and nice people not want to shop at your store because you are
excluding people like their mom, or their best friend, or whoever that they
know.Not cool. Dumb.
This really is funny. And a petition on Change.org? Come on. If these people
don't want your money, don't give it to them. Eventually (and it
won't take long), these guys will go under if only for the reason that most
of the people who share that belief don't shop at places like this; they
shop at high-dollar boutiques. These guys are irrelevant. They don't
matter. This is a non-issue.
I almost forgot to mention... one time I was in a dept. store and saw a shirt
for $400. Not only was this unsettling, but then I found an identical shirt at
Shopko (yes... Shopko) for around $20.Designer clothing can indeed
be designed well but if it's designed for elitism and priced equally so,
then it doesn't belong in my life. I choose clothes to present a clean and
welcoming appearance, to show outwardly the friendliness I strive for. I also
choose them to be comfortable. I don't choose them to be accepted by others
or to follow trends. Enough ranting though... I just had to mention that shirt.
I'll never forget it! It's insane! Insane I tell you!
A plastic store for plastic people.
I saw Gatsby last night and this Jeffries character reminded me a lot of many in
the movie and why all too many rich people are shallow and useless. How's
that for being judgmental!
I heard about this on Rock 106.5 either Th or Fr morning. It made my blood boil.
realiized These clowns have already been lampooned on one of
Fox's Sunday night shows. If not, they will be. @ morpunktAnd more than likely using plastic to purchase their designer swag.re: I know it. I Live it. I Love it.Its getting harder &
harder to find decent clothes at a reasonable price since JC Penney went south.
The styles & trends at Old Navy are goofy. That leaves, Eddie Bauer (hit and
miss), Target, or the internet.
This is old news people. Jeffries has been saying this for years. I don't
shop at A&F but I love this idea. Essentially everyone that wears their
clothes are marketing for them why would they want the less attractive marketing
their brand? Also this model won't die, it's called niche marketing.
Sure A&F isn't as cool at the moment as they have been but they'll
continue to make huge returns on the items they do sell because they are so
expensive. They are essentially selling Ferraris not Toyotas. In a nation of
overweight people A&f is (I believe smartly) encouraging healthy weight
management by appealing to people's vanity (instead of their Heath
conscience). Maybe people are are going about weight loss to be able to wear
the A&F brand in unhealthy ways, but that isn't A&F's fault.
Not everyone can afford a Ferrari and a lot of people have committed crimes so
they can, is that Ferrari's Fault?
Any store that caters to botox barbies and metrosexual hipsters is overrated.How much of A & F's recent "marketing gimmick" is due
Unfortunately, some liberal is going to make a law to prohibit this. A&F
should have the right to sell to whomever they want - and I have the right to
laugh at anyone stupid enough to buy thier product.
I went into the City Creek Nordstrom and asked where the larger size
women's department was located. I was told they didn't cater to
larger sizes. I had all ready bought a pair of shoes and regretted the
purchase. I don't understand that thinking. I won't buy anything
If I was ever caught wearing Abercrombie I would then have to kick my own rear
They are just reminding us how we used to look before society ballooned. A&F
is just holding to our former standards of what was normal. It's not their
fault that we have literally outgrown them.
Abercrombie & Fitch is not cool. I don't mind them catering to young
"attractive" people, but 9 out of 10 times, a person who is wearing
Abercrombie & Fitch, is not cool at all. But, they sure are trying.
When I think of the term "slaves to fashion," I think of people who wear
A&F. Why do decent people want to be seen shopping there or wearing its
merchandise? I think of the child pornography in A&F store windows and
catalogues and advertisements. Young people mindlessly and willingly wear this
brand around, unlike the captive slaves who once were bought and sold in this
country (whose owners often branded them), and the captive girls who today are
bought and sold as sex slaves all over the world. Disliking
unattractive, uncool people is not A&F's worst sin; A&F has helped
to keep the cause of abuse and exploitation alive and legal in the modern world.
I'm definitely not cool and I'm not really that good looking, but
after reading the headline to this article I went and bought a shirt and pants
at A&F. The folks there were awesome to me. Turns out the article is just
written by someone with their own personal agenda.
My daughters are A&F's target demographic--tall, willowy, pretty, size
2. They refuse to shop there because, as the oldest told me a few years back,
"that's where the airheads shop." Kids are smart, turns out. And
what a middle-aged exec thinks is cool may not really resonate with those kids
he's targeting (big surprise--do you suppose he buys his clothes at
A&F?). A&F is trying to market itself as cool, but the fact is . . .
it's not. Hasn't been for about a decade, at least where we live.
I remember in high school there were stuck up shallow people like this CEO. I
know such girls get their choice of husbands, rich ones if they choose to.
Shallow guys I suspected often ended up loosers, because they were too used to
getting by on their looks, and in the corporate world, substance matters enough,
that often this isn't always possible possible.
A&F is a joke! They don't even make nice clothing, and if you can find
something you like it probably won't fit very well.
Their catalogues are borderline child pornography. Sexualizing seven year old
girls. Would never be seen in one of their stores. Wouldn't give them a
nickel of my money.
The irony of A&F's business model is that the only people who really
wear this brand are high school kids. There's a lot less of of the A&F
crowd in college -- unless you go to UVU/BYU [*snicker*]. Any "adult"
caught wearing those "high school" branded clothes are most certainly
NOT among the "cool" crowd.
@Howard Beal"... all too many rich people are shallow and
useless."You need to read 'The Millionaire Next Door'
and educate yourself on who 'the rich' in this country are. They
DON'T shop at places like A&F. People who carry lots of credit card
debt are the type who shop at these places. Seriously, don't let your
prejudices get in the way of your knowledge.As for these 'cool,
good-looking' people, they have their reward. I just can't imagine
someone being so shallow. Pathetic.
I had already boycotted Abercrombie and Fitch for their sexual marketing aimed
at young people. I allow my children to choose their clothing but A&F is out
of bounds even though when my oldest two were high school it was more popular
than it is now. I laugh now when I think of my 200 lb plus sister in law
wearing a men's Abercrombie and Fitch t-shirt a few years ago. I don't
think that's the picture the CEO envisions when he pictures his average
customer. But what people like him fail to see is what is important about
people: they way they treat others, their inner beauty, their personalities,
their talents, their intelligence, and more. This is what makes people special.
Not whether they wear an over priced piece of clothing. If the CEO has kids I
despair at what values he is passing on to those kids. And I am sure he's
not the only one which makes it imperative that the rest of us teach our
children what is really important in life.
What's funny with this article is only in Utah is A&F still for the
"cool kids". A&F lost its mojo here in SoCal like 10+ years ago...
Big R sells to some pretty cool, good looking people, too. And they have lots of
Every image and ad I have ever seen turned me off from A & F decades ago. If
you have not seen through the shallow imagery before, then hopefully this will
keep you away from the clothes of the dark side of vanity.
Aren't there also stores that sell ONLY plus size clothes?The
logic of most of these posters is that we should also boycott them?Give freedom a chance. We blame everyone from McDonald's and soft drink
manufacturers to our government for being overweight. And then we blame clothing
stores and Hollywood for our self-esteem issues.Get a grip on
reality, stop listening to the political garbage that pervades the media, and
just be responsible and intelligent.
Never shopped at A and F and probably never will. But it doesn't bother me
that other people do.My experience is that people who wear an A and
F t-shirts generally have some esteem issues and need something to prove that
they are better than others. I don't like that image.My
favorite brand is Nautica because their medium size is really a medium and
haven't had issues with their shirts shrinking in the drier. Best places to
shop are Marshall's, Burlington, and Ross
BTW, a ad f is very popular with the "socially elite" kids in Germany,
Mexico and Brazil. It isn't just the U.S. where they target shoppers.
I think most of the people posting on here are actually no better then what they
accuse those who shop at A&F and the CEO of being. I've read a lot of
posts saying stuff about the terrible plastic people. Shopping at A&f
doesn't make you a bad person it just means you like their clothes and
don't mind paying the ridiculous prices. I'm sure there are a few
loyal customers that are stuck up, but If you like their clothes and can afford
it why wouldn't you shop there? Placing labels like plastic on people just
shows that you're a different kind of stuck up. Go shop at shopko and
continue thinking you're better because you're not stuck up because
you shop somewhere else. btw as a healthy and thin person who takes good care
of his body I often have trouble finding clothes that are the right sizes or
aren't designed for obese people. It's strange the large T-shirt
usually isn't any longer just wider.
I'm suprised. From the look of their stores, I always thought it was only
boring and depressed people that shopped there, which is why I've always
avoided that store like the plague.
they have every right to do business as they please ...or should the PC crowd
FORCE them to stock Large and XL sizes?
Yes they can sell to whomever they want but I can't imagine anyone losing
weight so they can shop in that store. If they lose weight it will be to spit
in their faces. No one who has ever struggled with weight would support that
attitude because they understand how hard it is.
Haha! Who cares about A&F? Not me. It's only a big deal if people
make it a big deal. If no one cares, then it's a non-issue. It is a
I have a brother who's 40, in excellent physical condition, (and gay,
though I don't know that matters when it comes to vanity)--and cares way
too much about his looks that likes their products. He's the
only person I know who cares about sex and his sex appeal, however. And this is
really not about beauty, it's about sex and being sexy. A&F has never
hidden this fact. Their model photoshoots often don't have a stitch of
clothing in their pictures... they're clearly not even interested in
selling clothes, just about selling the idea that if you wear their clothes that
you'll be deemed more sexually open or rebellious and available. Essentially they sell promiscuity. Most socially ethical people
come to a point in their life where sexy takes a backseat to responsibility. By
equating what A&F sellls with beauty we do ourselves a great disservice.
patriot:I haven't heard of a single person infringing upon
A&F's right to do business. It's okay to bring a discriminatory
practice to light.
Don't take is so personal. That's why we have free will. What is
wrong is the fact that they used the "wrong words" to express what they
wanted. Why don't we get offended by stores like 3-5-7? or those that sell
baby clothes? or even for pregnant women? They don't carry my size either.
Any way, if they want to sell clothes for "empty" people, let them.
Don't waste your time and money there.
"Naval Vet" is, to be complimentary, an...interesting...character.
Can't seem to say *anything* unless it denigrates BYU. I do have to
wonder, though. If s/he is so against a particular school, why would s/he have
spent enough time on its campus to know with any certainty what the students
there wear? I am a big BYU fan, and frankly I would be extremely hard-pressed
to tell you what kinds of clothes kids at BYU wear these days. By
the way, DNews, this is yet another example of people not adhering to the
"civil dialogue" or "thoughtful comments" that are nominally
encouraged. Let's either drop the human censors, or actually make people
stick to the guidelines.