Smokers Are Still High School's 'Cool Kids,' Study FindsPower of peer approval outweighs decades of public health education among
teensPeer pressure continues to prompt high school students to light
up, new research suggests, because popular teens tend to smoke and they induce
others to take up the habit in an effort to fit in and be liked."Popularity is a strong predictor of smoking," said study author
Thomas Valente, a professor of preventive medicine at the University of Southern
California's Keck School of Medicine. "We haven't done enough to
make it cool not to smoke."
smoking hasn't been cool for 30 years