two things. first, when has a team that has a history of success, in the same
place, over a long period of time ever changed their name? second, if the
"jazz" name was to leave the team, the franchise would soon leave the
state. franchise stability should be more important than selling out the fans.
i'll only cheer for the utah jazz.
They can have the Jazz name back but only if they give Utah the Saints! It would
be fitting right? HA
I am not opposed to sending the name back, but be careful on the choice of a new
name. Washington still hates the name "Wizards." And the names offered
up at the end of this piece are even worse!
Lee, I often agree with you. But this is simply revisiting the old question why
the name Lakers followed the NBA team from the land of 10,000 lakes to the land
of the concrete river. Same for the Dodgers. By the time they got to LA in 1957
there were few, if any, trolley dodgers in Southern California. As for Warriors
in Oakland...well. As for Bills in Buffalo...they should be the Wings.
As stated above, there are plenty of team names that moved across country long
before the Jazz. A name-change would be detrimental at this point. The change
should have occurred at the the time of the move. It didn't, so now it is
part of the team's soul and history.
If I'm the Jazz, I wouldn't give the name back to New Orleans until
the Lakers give their name back to Minnesota.
Before saying no...get the offer. Would Greg accept $338m and 2 first round
draft picks?Maybe we're just quibbling about price?Jazzahlic
I like the Utah Green Jello's not only is it a catchy name, but we could
sell the naming rights to Jello and instead of the arena being known as "the
dump" it could be known as the Jello Bowl. Concessions could include the
tasty treat in all it's wonderful forms and the uniforms would be sick!
I'm thinking Green (for the Jello) Orange (for the carrots) and white (for
the cool whip). Maybe the Utah Powderhounds would be better? We
could get rid of the ridiculous "Bear" and instead have a cool dog in
ski garb as our mascot. The name would go along with something that actually
happens in this state unlike "Jazz" because honestly, when is the last
time you heard good Jazz in Utah?
Change the name. It never fit. This would be a great time to westernize the
team. Since we're on the cusp of a whole new generation of excellence what
better time could there be. Just because the Lakers didn't change their
name doesn't mean they shouldn't have- They probably just
couldn't spell prima donnas. Maybe we get a three way trade going with LA.
We're the ones with the lake.Maybe just become the Salt Lakers,
Jordan River Rats, The Pioneers, the Spikers, 47ers, The Millers (with a logo of
the Benson Grist Mill), the ox yokers... give me five more minutes and I'll
think of something we'll all love.
I would trade the name for 1. The rights to Eric Gordon2.
Unprotected draft picks in 2013 and 2015(can't trade 2 consecutive years of
draft picks)3. 55 Million cash.
And once New Orleans has the Jazz name back they could let Charlotte have the
name Hornets back. Charlotte earned that name from General Cornwallis clear
back in 1780, when he called the town a "hornets' nest" of
revolutionaries.Which would leave Bobcats available for Utah...
I'm a Gen X Jazz fan who has followed the team since the mid '80s.
While I have a sentimental attachment to the Jazz name, I TOTALLY agree with
Benson. Let's dump the name. Give it back to the rightful heirs. Let's
take on a name that does does the state of Utah proud.I get that all
of us fans are used to the name, but the only constant is change. Fellow
Utahn's, let's turn the page.(And while we're
changing longstanding institutions, can we please redesign our state flag to
something less... governmenty and boring!?)
When a name is used in the context of branding, the name ceases to have its
original meaning, but instead gains a secondary meaning. If I'm talking
about electronics and I say, "Best Buy," you do not think I'm
referring to some deal on a product, but you know I'm referring to a big
box electronics store. Similarly, in the context of basketball, if I say Utah
Jazz, L.A. Lakers, or whatever, people do not think of music or lakes, but of
NBA teams. The names have acquired a new meaning--the brand--which is now
associated with the team and not the original word. This is why people
don't want to change the name of the Jazz or the Lakers. It's the
name they associate with the team--not the original meaning.
Our Utah Jazz change colors and logos constantly. It's not like we're
suddenly traditionalists and need to keep things the way they always were.We'd be wise to let New Orleans have "Jazz" back--all we
want is a percentage of the marketing profits for the next two years. The word
"Jazz" means absolutely nothing to us--we're just used to it--while
the word means everything to folks in N'awlins.How about the
Utah City Creeks? People around here buy anything that says "City
Creek" on it. Okay, that was sarcasm. How about the return of the Utah
Looks like you are wrong Lee. Along with other comments of teams moving but
keeping their names you can add the Rams and Cardinals.
The name Jazz is going to stay in Utah. I don't really like Greg Miller,
but good for him for saying the name isn't going anywhere. Lee Benson
couldn't be more off in this article.
Dear Mr. Paine….errr... Benson;Like Thomas Paine, your "common
sense" is refreshing, timely and certainlyappreciated! I totally
agree with you about sending the Jazz name back to whereit belongs. Our
family was in NOL years ago and while visiting the former home of the New
Orleans Jazz, the guide asked if anyone knew where the Jazz had gone?Of
course we knew, but we also knew, in that setting, that that name didn't
really "fit" in Utah. It would be great for NOL, and for Utah, to
have that name go home and for us to get our "own"
name….....as long as it isn't the "Utezz!" Thank you
for speaking up and telling it like it is. Here's hoping that you have
given a push to a movement that will make this happen.Sincerely,A Utah NBA Fan
I love the Jazz, but am not totally against returning the name to New Orleans.
When and if the Jazz name goes I hope the Laker name goes back to Minn also. As
for a new name; if that happens look no further and our old ABA franchise name
of the Utah Stars? Our Stars were winners, just like our Jazz are.
If New Orleans doesn't like Hornets then they should certainly come up with
something else; are they ONLY defined by Jazz? There must be something else
city-specific they can use. The Cajuns? Too bad they weren't forethinkers
like Seattle...Seattle kept Supersonics in case they ever get another team.Don't leave the Kings and Clippers off the moved list.
If you are in favor of the Jazz giving their name to N.O. you should have your
fan-hood permanently revoked.
I totally agree with jimmyO, sodiedog, and LindonMan. Over the past 30+ years,
the name "Jazz" has become an integral part of our Utah culture and
identity. As I've traveled throughout the U.S., people readily associate
Utah with "Jazz" just as they associate our state with our unique snow
powder, the canyonlands, and even the LDS Church. And it sounds a lot more
formidable than names like the "Pioneers" or "Saints", and
includes everyone in the state, not just those of the predominant faith.As LindonMan stated in his post, Benson could not be farther off in his
I do not and have never understood some people's affintiy to the name
"jazz".It inspires no awe, it instills no fear, and it has
never won a championship, what is there to like?Clinging
to tradition is not a good reason to keep a name.The sooooner the
utah franchise puts its stuck in mud history behind them the sooner they move
forward to champioship. The millers and many fans seem so afraid of
change.They were afraid to change coaches, they are afraid to change
names, they stick with players much too long, they rather win a few extra games
now rather actually get the kind of players that can actually win a
champioship... it goes on an on.I would much prefer the
"Stars", they are a proven winner.And if you are a player
would you rather play play for the "jazz" or the "Stars"?Names are important.
Sorry, but the Jazz does not "belong" back in New Orleans. If New
Orleans wants "Jazz, they should have supported the Jazz when they were in
Louisiana and not let it go. But New Orleans gave it up, sold it --
the team, the name, all of it -- to Utah, locale that supported it better. And having "Hornets" in the "Beehive State" would be
even worse, so please don't even think of trading team names. The "Lakers" were named after the "Land of Ten Thousand
Lakes," Minnesota, but they moved from Minneapolis to Los Angeles, the land
of Ten Thousand traffic jams. Keeping the name certainly hasn't held back
the Lakers brand any.On the other hand, the "Supersonics"
changed to the "Thunder" when they went from Seattle to Oklahoma City,
and that's worked out well for them too. So if the owner wants
to change the team name, change it! Involve the public and make it a statewide
project; the publicity will be great. But "Jazz" is taken.
So taken, how about: "The New Orleans Blues" or "The New
Wow, that was a lot of hot air. For nearly 40 years the Jazz worked to make a
quality, recognizable, and profitable product, that included two visits to the
finals, and you're acting as if changing the name is no big deal. Are you
some how going to edit the name off the jerseys hanging in the rafters and the
bronze statues outside? or maybe send the whole shabang with the name to nola
How about the "Utah Pioneers"? Is the another pro team in any sport
called the "Pioneers"? Keep the colors.Cost: "JAZZ" = 2
#1 picks and cash
BGuy had it right. The Utah Jazz aren't just a Utah team name -- they are
the Utah Jazz, with a history, tradition and reputation that only belongs to the
Utah Jazz. To sell the Jazz name now would be to discard the legacies of Karl
Malone, John Stockton, Jerry Sloan and most importantly Larry H. Miller, as well
as others. When I used to travel to China on business, poeple in far cities
around china would look at my business card intently for a moment, and then say
excitedly "UTAH! UTAH Jazz! Karl Malone!" and grinned widely at
meeting someone from Utah. Regardless of its origin, the Jazz name cannot be
sold or separated from the quality legacy of the Utah Jazz. Benson knows that,
he's just trying to stir up a little discussion.
No way on name change! Lee, I like much of your writing and look forward to what
you have to say. However, the names you suggest, in my opinion, are just plain
@VSTI think most of us realize that we don't get to vote on it.
That doesn't mean we can't express our opinions.I agree
with BGuy. It isn't so much the origin of the name that matters, but the
association. It would be somewhat comparable to a business having to give up its
trademarked name just because it "fit" better in a different region than
that business was located in.
@JazzsmackAre you regularly awed by the names of professional sports
teams? The reason teams like the Washington Wizards and the Los Angeles Clippers
are generally not considered scary is because of their play, not their names.Jazz management may make mistakes from time to time, but I would sooner
have a consistently competitive team that may eventually get a title than the
roller coaster ride that is many other small market teams. Unfortunately, no
professional team has it so easy as its fans when it comes to "knowing"
what will win a title.
@ Weston Jurney 12:59 p.m. April 20, 2012Never thought of that. I
like it.Another idea... Jazz back to NOLA, Bucks to Utah, & let
Milwaukee choose a new nickname
Larry risked everything he had to keep the Jazz in Salt lake. It would be an
insult to Larry and what he built to send the name back. When it comes to NBA
basketball Utah is the JAZZ and then some.
I love the Utah Jazz. If we are going to change nicknames, change it to
something indigenous to Utah. There has been a lot of money and effort spent to
protect indigenous life down at Utah Lake lately. How about the Utah Suckers?
would give the name back...for unprotected first round picks for the upcoming
draft and the next 4 years + 400M cash...but i'd still
prefer...rooting...for the one and only...Utah Jazz
How about just a name swap? Utah is the beehive state so just become the Utah
Hornets and the New Orleans Jazz. Definitely need a new logo however as that
hornet is disgraceful.
Hmmmm......something indigenous to Utah.....PioneersSeagullsCricketsMormonsJack MormonsTrailblazers....oops,already takenProphetsMountain MenCome to think of it, the Black Diamonds is the ONLY choice if this state has
any chance of getting top athletes to take up residence here. Sponsorship by the
ski industry would turn Utah into a sports mecca and the Utah Black Diamonds
would bring in enough revenue to pay for the NBA's best. Utah would have to
ease up on liquor licensing and keep the sidewalks from rolling up at 8:00 pm.
Not sure if the demographics here would ever allow that to happen.
Jazz nation no more? That's some serious crazy talk people. Sure, if
millions of dollars were up for grab and the Millers wanted to capitalize I
could understand but the majority of team names have nothing to do with their
area(s). Many Jaguars in Jacksonville these days? How about penguins in
Pittsburgh or Raptors in Toronto. When you have a large group of people that
have allegiance to the team/brand changing it may have a short term $ benefit
but a long term cost, especially when you are selling that brand to someone
else. Is the only thing New Orleans famous for is Jazz music? Why do you think
they want that name specifically? Yeah it fits but they would restore a whole
lot of nostalgia to that region which creates value for them.. The only
exception is the ago old addage of "Winning fixes everything". If they
sold the name and lost, adios pro ball in Utah. If they sold and won it would
give it a chance. You don't say "utah basketball" it's
"Jasz basketball".. I don't care what you replace it with, it
wouldn't feel/be the same for me.
Send the name back to it's home. It's a stupid name any way. I like
the idea of sending the Jazz to New Orleans, the Hornets back to Charlotte and
bringing the Bobcats to Utah. If that dosen't work then here are a few
suggestions.The Salt Lake SamurizThe Utah Snow FlakezThe
Utah Angry BeezThe Utah Diet CokezThe Utah Fightin CricketzThe
Utah Orange BarrelzThe Utah Larry MillerzzzThe Utah MaronizzSweet Utah CornzAnd my personal favoriteThe Utah
Choose The Rightz!Or we could just stick with the Jazz, whatever...