Wow, talk about ambush marketing. That plug for SwaggMedia at the end was every
bit about ambush marketing (disquised as journalism).
leads to streaming video of musicians at the Gibson guitar lounge in Park City
during Sundance - and commercials for Gibson
I don't usually mind all the free stuff. My friends are filmmakers and I go with
them every year. Who am i to stop a Ty Ku liquor girl giving me sake? Or the
ThirdAid folks for giving me juice? Someone even handed me Divine chocolate at a
lounge, FANTASTIC. All great brands, and if they want to use this festival as a
way to grab some face time with celebs, so be it.