Choosing which cereal you eat in the morning may have just become more political. Last week General Mills launched a new diversity campaign, #LuckyToBe, centered around its popular Lucky Charms cereal.

A press release sent to GLAAD said the campaign is “celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows… If you’re lucky enough to be different, we’re celebrating you,” according to the Washington Times

This is not the first time General Mills has publically supported gay rights. Last month in opposition to a proposed gay marriage ban in Minnesota, General Mills Vice President Ken Charles said, “We value diversity. We value inclusion. We always have … and we always will.” He added, “We’re proud of our workplace, and we’re proud to be a leader for diversity and inclusion in our community. For decades, General Mills has worked to create an inclusive culture that welcomes and values the contributions of all.”